Your wardrobe is personal.
Your data should be understood.

Your private cloud wardrobe

A free account is required for a personal wardrobe. Aara synchronizes clothing details, imported clothing photos, saved outfits, lookbooks, calendar plans, wear logs, and preferences with your private Supabase account storage. These records let you open the same wardrobe across devices, build outfits, and calculate wardrobe insights. Clothing photos use private storage with account ownership checks. Saving clothing to your wardrobe does not authorize AI processing.

Aara keeps an offline copy on each device to support viewing and editing when a connection is interrupted. A change is saved in the cloud only after synchronization succeeds; the app shows pending changes, errors, and confirmed cloud status. Earlier wardrobes created without an account remain separate until you explicitly import them into the displayed destination account. Imports preserve existing account pieces and offer choices for conflicting data. Sample previews stay separate and are never uploaded as your personal wardrobe.

Aara retains a separate device cache for each account, including changes waiting for a connection. These device records are not encrypted by Aara. Signing out switches away from that account; it does not erase its device cache. Only sign in on devices you trust. Clearing site data, using private browsing, or changing browsers can remove unsent changes. Use Account’s export and recovery actions to keep a copy. When two devices change the same record, Aara asks which version to keep.

In the native app, new garment photos are stored as files in the app’s document storage. A JSON record export is not a portable backup of those separate photo files.

Photos are a choice

You can organize garments, plan outfits, and record wears without adding a photo of yourself. The default clothing-photo preparation runs on your device. Saving a photo in a signed-in wardrobe synchronizes it privately, but does not automatically send it to an AI provider.

Optional garment enhancement requires a separate choice for each photo. It sends the selected clothing image through private Supabase storage to our external AI processing provider for suggested tags and an approximate cleanup. Use clothing-only photos; images containing people are rejected by the processing check. Aara preserves the original and offers it when enhancement is unavailable or fails quality checks. AI can misidentify a fabric, color or detail, so review the result before saving.

Personal colors is optional and requires a declaration that you are 18 or older. A three-photo camera challenge compares facial appearance and requested movements. A successful match is not proof of legal identity, age, or certified liveness. Your front-facing reference photo, up to three matched personal photos, capture evidence, color measurements and styling palette are stored privately in Supabase. Face processing runs on the private Aara Fly.io service in Singapore; this feature does not send your face to an external generative AI provider. Face comparison and region measurements are performed in memory; Aara does not save face embeddings.

After a successful capture, the two challenge photos are removed. Extra photos used only for color analysis are removed after the result is saved. An interrupted or failed upload is eligible for cleanup after 24 hours; an hourly retention job removes unreferenced files in batches and retries failures. Your retained reference, selected personal photos, capture evidence and analysis remain until you delete your personal-photo data or account. Deletion revokes new processing immediately and may ask you to retry while an in-flight request drains. Exported color cards and copies you save elsewhere remain with you.

Color measurements depend on lighting, camera processing, makeup, visible regions and any supplied reference. A neutral reference improves white balance; a color chart checks correction against held-out patches. Seasonal palettes are styling suggestions, not a scientific diagnosis or a guaranteed match. Generated try-on previews have separate eligibility and provider requirements. People aged 13–17 can use the free wardrobe and local clothing-photo tools. Aara is available from age 13.

AI output is not an identity guarantee. Provider handling depends on the AI provider’s service tier and settings; Aara does not promise that an external provider keeps no data. See AI processing provider terms before choosing cloud processing.

Optional text assistance

The AI assistant sends your question to our external AI processing provider, along with a limited recent conversation history, clothing details such as names, categories, colors and fabrics, and summaries of your saved outfits, planner entries, trips and wear history. Your stylist may propose changes; these are saved only after you review and confirm them. It does not send your clothing images or personal photos through this text feature. Avoid including sensitive information in your messages.

Text assistance is available only when your saved account preferences declare you are 18 or older. This is an age declaration, not independent identity or age verification. Your private account conversation is retained until account deletion. AI may make mistakes; review its styling suggestions before using them. External text processing is subject to the AI provider’s service terms and data practices.

Trip stories and itinerary reading

Trips you plan are saved in your private cloud wardrobe. Aara builds each packing list and daily look on your device. Typical weather for a trip sends the destination’s coordinates and the matching dates from an earlier year to Open-Meteo through the Aara weather service.

A trip story is written only when you ask for one. It sends our external AI processing provider the destination, travel dates, trip vibe, day plans and notes, the weather for each day and your wardrobe style, with the names, categories, colors, patterns and fabrics of your packed garments read from your synced wardrobe. Booking-reference-like codes and long numbers are removed from notes first. It does not send clothing images or personal photos.

Reading an itinerary sends the whole PDF you choose to our external AI processing provider once. An itinerary can contain names, booking references, and passport or payment details. Only travel facts come back: cities, dates, the trip vibe, and each day’s plans and dress codes, with reference-like codes removed. Aara does not store the PDF. Check the details before you save the trip.

Both features are part of Aara Studio and available only to members aged 18 or older. Provider handling remains subject to the AI processing provider terms linked above.

Connected accounts and payments

Aara uses an email magic link to create or sign in to your free account. Account services process the email address you provide. The browser keeps the active account session in tab-scoped session storage, so a refresh or checkout return in that tab can stay signed in. Closing the tab ends that browser session. Native builds store session credentials using the device’s secure storage.

AI services, verification, and paid membership depend on the integrations enabled for the release. Aara displays an unavailable state when a required connection is missing. The free cloud wardrobe requires an account but does not require payment or a paid membership.

If web checkout is available, the payment provider displays the actual plan, price, billing terms, and payment form before you choose to pay. Payment details are entered through that provider’s checkout. Opening the membership screen or viewing a sample wardrobe is not a purchase.

Private help and support

Signed-in members can send requests through Help & support. Request titles, messages, replies and status are stored with your account and visible to authorized Aara support staff. Replies appear in your private inbox; check there for updates. Do not include passwords, payment details or personal photos. Account deletion removes these conversations. Minimal staff-action audit records may remain as described below.

Other connections on this site

This marketing site serves its typeface files from the same host as its pages. Fly.io receives the network information needed to deliver pages and images.

When an Aara Google Analytics property is connected, optional usage analytics loads only after you choose “Allow analytics.” It records a limited set of page and screen names, without your photos, email address, prompts, wardrobe details, or sign-in URL parameters. Advertising features are disabled. Your browser’s Global Privacy Control keeps analytics off. Use “Privacy choices” in the site footer or Account to change your choice; refusing analytics does not affect your wardrobe.

City search sends your typed city query through the Aara weather service to the Open-Meteo lookup powered by GeoNames. Forecasts send the selected city coordinates to Open-Meteo. Aara does not request device geolocation or send clothing images with these requests. To prevent misuse, the weather service keeps request counts linked to a daily-changing coded network identifier. These counters contain neither your city searches nor your original IP address. Counters expire after two days and are removed as new requests are accepted. Hosting providers may retain their own network logs under their policies.

The editorial portrait and sample garment imagery shown here are AI-created examples. Sample clothing, profiles, plans, and wear history are demonstrations, not information about you.

What you can control

• Edit or remove wardrobe items, looks, and plans inside the app.
• Export your records and recover changes that have not synchronized from Account.
• Start a fresh wardrobe after confirmation. This replaces the current wardrobe records; it is not an account-deletion request.
• Sign out, keeping your private cloud account and its offline cache separate from other accounts and the sample preview.
• Request deletion of model photos, color analysis, and generated previews. This does not delete your garment wardrobe or account.
• Delete your account through Account. Aara removes private storage and account records, cancels connected Stripe subscriptions when applicable, and confirms completion only after the service finishes. Interrupted requests can resume.

Apple or Google subscriptions must be managed with the relevant store before account deletion; Aara displays the applicable instructions. Deletion from Aara does not remove payment records a processor must keep, provider-side records governed by its terms, or copies you exported or shared. Some administration audit records remain to document privileged actions, with a deleted actor’s account reference removed.

Removing wardrobe records does not guarantee removal of every orphaned native image file, download, export, or backup copy. Copies you save or share outside Aara remain in the locations you chose.